WMNup, founded by Business Strategist and Leadership Consultant, Emily Cassel came to DYE for support around storytelling, marketing, and translating WMNup’s services and values to inventive and trending media.
Highlights include…
150k launch in two weeks ✔️
Launch material creation + email list management 🌿
Creative Direction + Production for branded shoot 🌸
Emily offered us a raise during her next launch because we were such a profitable investment 😉
Emily Cassel X WMNûp
How it Started!
We worked with Emily to identify her own unique creative and production process so that she could keep the flame alive between her business, and her marketing.
We designed a Notion portal for media management to help her stay on track each month.
We developed the language of the world of WMNup in a storytelling outline that translated the new direction and values of her brand.
Lastly, we looked at visuals, providing a mood board, creative direction, location scouting, shot direction, and planning for her Q4 photoshoot.
How it’s going!
Weekly social content, tracking Emily’s sales goals and storytelling through her personalized media calendar for both WMNup and personal accounts.
Automated systems to capture social audience for email signups.
Creative consulting to help Emily reclaim her voice and support Emily's confidence as the artist and storyteller in her business. Leading to easeful social creation, consistent viral clips, and a system to capture those new leads.
Creation of weekly newsletter and email list management.
Clear, concise and streamlined social → sales process.
Emily Cassel
“DYE helped me really step into a new ERA of my business. They've helped me to understand the unique essence, formula, blend of leadership and brilliance that my people need, want, and desire to hear and see and feel from me -- all the things I was way too close to, to be able to see clearly whatsoever! They've helped me create systems and processes and structures around my creative process and content creation so that everything I'm creating and saying is cohesive across platforms, and as a result feels much more manageable and fun to create!”
