Everything you wish art school taught you about being a working artist.  

Design your path, experiment in community, build creative literacy, and become the artist we know you are.

I've Read this page let me in!

⚡️You’re having 58,282 great ideas before you’ve hit the “brew” button on the coffee machine each morning. But, you’re second guessing your own creative genius before you even give those ideas a chance to come to life.

🧶 You’ve bought the ingredients for the project, laid them out on the counter, and then got overwhelmed/distracted/frustrated and walked away.

👻 Your half read copy of The Artist Way that you’re using as nightstand alternative is haunting you in your sleep, like you can HEAR mama Julia Cameron laughing at you. Surely you’re just creatively “blocked”?

DO YOU EVER FEEL LIKE (😎)…

🤮 Looking dumb, vulnerability hangovers, being perceived, or just generally “trying” is way too cringe but also like… you know doubt is keeping you from your dreams.

☠️ The three angels of the drafts folders (doubt, perfectionism, procrastination – obvi) have taken up residence in your minds eye.

🌀 You’re sitting on the edge of the pool, wanting to jump in but like… everyone else already has 1M views on Tik Tok, it’s probably too late to even try and everyone is “more talented”, so you just sit at the edge watching everyone else swim.

You’re not stupid

You’re not lazy

You’re not too much

The “problem” isn’t “you”, and it REALLY isn’t your big, beautiful, idea.

Our hypothesis is, you need to get back to your art:

🗺️ With a tailored road map that honours the context of your making, your ideas, your identity, and your creative brain. 

🍊 With the time and space to think like an artist, and the community of other people committed to a creative life. 

🕴️ To the skills YOU ALREADY HAVE to help support the parts of “business” or “marketing” that don’t thrill you.

🌀 With experimentation, play, and a little weird to keep it moving.

At the Academy, we trust your own artistic process to find the answers you seek, and know that creativity will show you the way. We will help you build a trusting and resilient relationship to your creativity.

Peek INSide 🗝️

The creative process is a journey. The Artist, our magical Hero, embarks on a quest. 🛤️ Except in this journey, we embark on it daily, hourly, in the bath tub, or on the bus to our day job. Over and over again. You deserve to feel supported on that journey, every step of the way.

Your creative journey awaits 🪶

begin your quest!🪶

We were two art school grads, wanting more. More time, freedom, creativity, accessibility, and community. We were sick of suffering at the hands of big daddy capitalism, and wanted to create a “day job” that centered and supported our own artistic practices. Enter DYE. 

What we see every. day. is artists trying to “make it” in an entrepreneurial business land not built for them. We step off the island of creating for creating sake, and quickly drown in the ocean of business speak. The usual recipe:

(maybe) graduated art school + no time or money + need space and time to make art = start a business, learn how to run a business, find yourself chained to your desk 9 am - 9pm watching masterclasses and listening to podcasts on “human design for your biz” – and then all the sudden…have no time or space for your art. 

🎺  DYE is here to help artists break free from the cycle, and build anew. Our pledge, “make business feel like art” guides all we do. 🎺

ABOUT US

We built the Academy so you don’t have to choose. To share everything we have learned about untangling and weaving back together both business and artistic practice. 🧵

What we see in our work is that artists feel like they can’t run “successful” businesses because they are trying to fit into capitalism 101 – order, repetition, consistency. On the flip side, we see business owners (who don’t consider themselves artists, or what they sell “art”), completely shut down from value based and creative driven decisions, because some business course tells them (us) to abandon what feel/believe/think/know/want – to make money.

The constant question, “do I abandon myself, or do I abandon what I want to make?”

🕴️ Business bro’s 3am-sleep-paralysis- demon-thoughts

“Will I turn a profit so I can pay my rent?”

“Can I figure out that invoicing platform or hire an accountant?”

“How do I find aligned prospective clients”

“Do logos even matter?”

🤡 Artist’s wake-up-in-a-cold-sweat-dead-of-night thoughts

“Will I turn a profit so I can pay my rent, AND buy paint supplies for my painting practice?”

“Does the invoicing platform I am using reflect my values?”

“How do I find clients that understand I am not a vending machine of ideas?”

“What very subtle hue of blue is the correct choice to use for my logo, and why does no one else take this as seriously as I do?”

Step Inside

An artist is concerned with connection, community, transformation, and the investigation and process of creating. When we ask, “how does it feel?” vs. “will people buy this?”, we are committing to another way.

Being seasoned artists and entrepreneurs, we have developed the tools for navigating the balance between the planning of business with the expression of our art. 💃🏻 What we teach is using your art as a guide, to trust that the same process that leads you to the one act, can help unfold your next business move, too.

TLDR; inside the Academy, we help artists become well resourced to do what they love, without all the internet, tech bro, bullshit that tells them to abandon themselves.

Tour the Academy 🗝️

Inside The Academy you will find… 🕳️🚪

  • While the Academy is host to a LOT of amazing tools… we do not expect you to use them all (at once).

    When you join we meet and get a sense of where you are at in your process, and craft a syllabus to help you take a journey inside the Academy only you, your process, and your art can take!

  • Made of artists, creatives, weirdos, entrepreneurs, and people who make things. Community! Connection! Woes! Creative prompts! Sharing resources! Post your latest works, get feedback from your fellow artists, + lots of love as we cheer you on!

  • Our monthly In Process community hours for moving the needle forward, making art, and getting sh*t DONE.

  • To build out your creative business with the tools both your business + artist brain needs. Every quarter we build a workshop based on what you want to learn about. Learn in community with other artists! Take a peek at the Calendar Here.

  • Monthly Office Hours with Phoebe or Jacque (sometimes the other makes a guest appearance!) Opportunities each month to ask whatever pressing q’s you may have. Get live feedback and chat it out with a crew that gets it, on all you make.

  • This is the special magic of The DYE Academy. Having a nervy b about what shade of blue to use? Need help deciding between two Substack names? Want to know if your pitch is ready for a press send?

    The Feedback portal allows you to get real time feedback, cheerleading, and advising from Phoebe and Jacque on literally everything that you make.

    Stuff that has gone through the feedback portal:

    • Film Scripts

    • Substack newsletters

    • Paintings

    • Sales pages

    • Logos + Brand suits

    • Collages

    • Plays

    • Songs

    • Podcast + YouTube content

    • That secret project you have cooking up in your drafts folder!

  • Curated for our folks inside The Academy: artist studies, obsessive free falls on marketing + the internet, and essays to spark inspiration, helping you make your next creative choice delivered via a private Academy RSS feed so you can hot girl matcha latte walk and grow your big beautiful brain

  • Our library of online courses on anything from pitching, artist bio writing, Substack, creative practice, sales planning for artists…and more. 6+ hours of edutainment for your art girl walks, dream sessions, and skill building.

I'm In 📚

What students inside The Academy are saying…. 💌

I was looking for help, support, and what to do — in the wrong places. I was so hungry for my dreams that I chose to eat the bullshit sandwich I was being served and was told was the only thing available for lunch. Now I've walked out of the diner and stumbled upon the fucking Mercato Centrale in Florence, Italy. // Hillary O.

Going through the many stages of process, and seeing what that can look like, providing a space that isn't about producing all the time, but actually the exact opposite. Providing a space where I can say with confidence that I am an artist and I belong in community with other artists. // Anna

Phoebe and Jacque opened a portal into a way of creating art that makes everything feel possible, and a little bit silly, and the stakes of making “good” or “bad” art were lowered dramatically. // Kimberly

Hillary A O'Dell, Owner of Home Ec NYC

“Working with Phoebe and Jacqueline has allowed me to feel safe creating space in my life for curiosity and experimentation. 

I’ve always struggled with the fact that the overarching systems aren’t designed for me. I used to think that if I just tried harder, had more money, gained access, or found the key to unlock whatever was “wrong with me,” I could make it work – just like everyone else.

I tried seeking out spaces marketed for women, queer, neurodivergent, creative, (insert your niche flavor of person) entrepreneurs. Although on the surface they sounded right, the undercurrent was always the same: change yourself. 

Phoebe and Jacqueline modelled immediate acceptance. Some light sobbing, a rageful rant, a bit of trial and error, doing absolutely nothing ... they’re like, ‘Yeah, we’re cool with that. You can do that here. In fact we do it all the time.’”

Peek Inside 🚪

We offer support for every phase of the creative process.

The Academy is a Lab, a Studio, a Library, and a classroom all in one. We have built a space for folks just starting, for seasoned doers, for people ready to run experiments, and hotties ready to dip their toes in possibility.

  • IDEAS // Start Your Journey

    HOW TO RUN AN ONLINE WORKSHOP (A WORKSHOP ON WORKSHOPS)

    Press Send // A Substack Workshop

    Idea Designer & Project Gallery Project Planner

    MAKE YOUR THING // Journey There

    Idea Camp 

    Prompt Sandpit

    What If Business Felt Like Art?

    How To Make Art Biz // Course

    • 🧵 How to make art: Crafting an offering and crafting our containers!

    • ☎️ How to make business: Talking (and writing) about ourselves + our creations!

    • ⛺️ How to share: Marketing On the apps and Off! Sales!

    • 🍃 How to make art business: Sustaining our practise, Operations and Somatic Spiritual Productivity

    SIDE QUESTS // Experiment on the Journey

    Artists Studies

    Grab Bag Prompts

    Artist Dates

    Beyond The Binary: Boundaries for crafting a human centric practise 🍊

    SHARE YOUR WORK // Journey Home

    RAZZLE DAZZLE ‘EM (with your words) 👐✨

    The Performance of Pitching!

    Storytelling Workshop

  • In our Spring & Summer 2025 Semesters, Academy students had access to…

    MAY + JUNE

    🌱 MESSY DIY QUEST

    Virtual art prompt challenge

    JULY

    ⛺️ IDEA CAMP

    July 6th - Aug 17th

    Email Course

    Bi-Weekly Zoom sessions for co-working + creative advising

    BINGO sheets + stickers + prizes to encourage you to FINISH your work

  • 📜 Sept - Nov 2025 SYLLABUS

    Monthly Office Hours!

    Meet once a month for group coaching circle + creative advising with Phoebe and Jacque.

    Feedback Portal

    Submit your sales pages, services, play, podcast episodes, client pitches to Phoebe + Jacque for feedback. 3-5 day turnaround for notes.

    Workshops

    • Thursday, September 11th 7pm EST // Plotting your multi-verse 🪐

    • Sunday, Oct 5th 12 pm EST // Plotting your artist multi-verse 🪐

    • Thursday, Oct 16th 12pm EST // How to write funnier 🤡 A Copywriting workshop

  • We have some ideas brewing for 2026, including IRL events!

    We believe in co-creation, which means we are always planning and creating with you. 

    In your Academy tour call, let us know what you’d love to see.  Upcoming guest workshops including lawyer + copyright help, book keeping for artists, and mucho more!

    WINTER // Incubate

    SPRING // Plant the Seeds 

    SUMMER // Idea Camp

Unlock your process 🪶

INSIDE THE ACADEMY YOU WILL:

💃 develop an understanding of your creative process and how it informs your work

🪐 build a trusting relationship with yourself and your art so you can show up consistently to making

🌱 identify the resources, spaces, and opportunities that already exist around you (or create new ones)

🍊 balance the underwhelm/overwhelm fatigue in the everyday decisions of being a creative

🪶 gain the creative business 101(and 202, 303 etc 😉) skills to make money, while also making your art

🤡 disrupt the perfectionist demons and analysis paralysis by centering play, rest, and experimentation

Say less
  • Here is the thing. We fundamentally believe we are all artists. Like, if you work at a big glossy building in a grey suit, you are an artist. If that is a title you don’t wanna claim yet, that’s not our business.

    BUT if you’re actually saying:

    “I have an office job that isn’t creative!”

    “I don’t make money selling my art.”

    “I never wanna sell my art!”

    “I am not a conventional “creative” person.”

    Ultimately, we work with PEOPLE THAT HAVE IDEAS so if that means you’d like to paint 5,000 paintings and stack them on top of each other, never to be seen by the world, you’re also in the right place.

    If you consider yourself an artist, or if you don’t, or if you want to, but it’s hard, welcome!

    Artists, creatives, business owners, artpreneurs, art and cultural workers – anyone who makes anything for anyone. This space is open to multi-disciplinary folks, and artists that work within one discipline. The magic of this space is that we can learn A LOT from different paths, and ways of being and creating.

    We are so excited and ready to work with you! If you have a little spark inside you to create something and usher it into this world, you my friend, are an artist, and you BELONG here! ✨

  • We use your creative and artistic skills to establish a trusting and resilient relationship to your creativity, and in turn…your art.

    We use the artistic skills YOU ARE ALREADY HAVE to help support the parts of making/business/marketing that might not thrill you.

    We will use your own artistic process to find the answers you seek, and trust that creativity will show you the way. Your creativity is actually the thing that will help you show up.

    We are two very critical people of the coaching industry, AND we believe in the magic coaching has brought to our lives as well. We believe finding the right coach for your is important. We are two trauma informed, somatic focused (i.e. how the fuck your body feels) beings, and are way more interested in what you WANT to do rather then what you think you should do.

    (Take a peak at our bios for a list of education and certificates we hold).

    Disclaimer: We are professional artists, creative directors, facilitators, and coaches. We are not trained or licensed therapists, counselors, or mental health professionals and this program should not be used for such learning or healing.

  • The Academy is about stepping “outside” the norm, while having the art school journey you always wanted. It is about finding and understanding how you work as an artist or creative, and creating your own way forward.

    Inside the Academy, we unlock your unique relationship and process to creativity, so you can keep showing up no matter what it is you’re making.

    At DYE we believe you can do what you want, how you want, and build the creative life you want, using the gifts of art making you already have, while prioritizing rest and play.

    We also do not believe in one size fits all. We will help you navigate your next best move, together. 🌱

  • The Academy runs throughout the year, with seasonal breaks, and different semester themes. Our office hours begin monthly in the Fall 2025, and our community hours (In Process) are bi-weekly.

  • Mostly but we offer IRL events a couple times a year. Depending on the semester and season. That can look like in person workshops, artist meet ups, or retreats. These are either free or heavily discounted for Academy students.

  • We open the doors to the Academy in the Fall and Spring and close them while we are running our courses and teaching workshops. Once doors close, you gotta wait till we open them back up again. You can either book a call with us for a tour + chat about it, or dive right in.

    Once you add to cart, you will be sent a welcome email with log in instructions, access to the Slack, and your Academy portal! 💃 Additionally we will follow up (usually within a few biz days!) to book a call and create your personalized syllabus so you feel supported every step of your creative path!

  • Hell nah, and in fact we don’t expect you too!

    Once you add to cart + register, we meet to chat about where you’re at and make a customized syllabus for you to get started.

    We developed the Academy after a decade in the creative industry knowing your seasons of creative entrepreneurship and where you are at in your creative journey will ebb and flow. We are here to navigate those seasons together. 💕

  • Nope! Your one time payment gives you lifetime access to The Academy. This is not a weird scammy membership model where sometime in the future you’re hit with a secret “time to renew!” email. We don’t believe in the subscription model to access community.

    We offer payment to the Academy at a sliding scale, or it can be broken up into separate payments. We currently don’t manage, cap or qualify our sliding scale so please pick whatever number feels manageable for you in this season in your life.

  • Check out our class calendar for current dates.

    We typically meet on weekdays at Noon, 3pm, or 7pm EST. With the occasional workshop at 12pm EST on Sundays.

    We are always learning and responding to our Academy students needs, if the times we offer live calls, workshops, and office hours do not work for the majority of students, we will offer alternative dates. And of COURSE we send recordings out! 🫶

I got some Q’s!

Everything is an experiment.

If you are feeling called to be a part of this, but are thinking, “This would be so great, but…”, we encourage you to inquire!

We believe in you and your art. The world needs to see and hear you. Everything is figure-out-able.

JOIN US INSIDE THE ACADEMY 🪶🗝️

THE COST OF THE ACADEMY
US$1,333.00
One time
US$222.00
For 6 months

SCHOLARSHIP SPOTS
US$666.00
One time
US$111.00
For 6 months

PAY IT FORWARD
US$2,666.00
One time
US$444.00
For 6 months

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